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transmedia factory for social mission



Transmedia storytelling mimics daily life, making it a strong constructivist pedagogical tool for educational uses. The level of engagement offered by transmedia storytelling is essential to the Me or Millennial Generation as no single media satisfy their curiosity or lifestyle.

Schools have been slow to adopt the emergence of this new culture which shifts the spotlight of literacy from being one of individual expression to one of community. Whether we see it or not, Jenkins notes that we live in a transmedia, globally connected world in which we use multiple platforms to connect and communicate.

Using Transmedia storytelling as a pedagogical tool, wherein students interact with platforms, such as Twitter, Facebook, Instagram, or Tumblr permits students’ viewpoints, experiences, and resources to establish a shared collective intelligence that is enticing, engaging, and immersive, catching the millennial learners’ attention, ensuring learners a stake in the experience.Transmedia storytelling offers the educator the ability to lead students to think critically, identify with the material and gain knowledge, offering valuable framework for the constructivist educational pedagogy that supports student centered learning.Transmedia storytelling allows for the interpretation of the story from the individual perspective, making way for personalized meaning-making.

In 'The Better Mousetrap: Brand Invention in a Media Democracy' (2012), Pont explains, "Transmedia thinking anchors itself to the world of story, the ambition principally being one of how you can ‘bring story to life’ in different places, in a non-linear fashion. The marketing of motion pictures is the most obvious application, where transmedia maintains that there’s a ‘bigger picture opportunity’ to punting a big picture. Transmedia theory, applied to a movie launch, is all about promoting the story, not the ‘due date of a movie starring...’ In an industry built on the conventions of ‘stars sell movies’, where their name sits above the film’s title, transmedia thinking is anti-conventional and boldly purist."

Transmedia storytelling is also used by companies like Microsoft and Kimberly-Clark to train employees and managers. Gronstedt and Ramos argues: “At the core of every training challenge is a good story waiting to be told. More and more, these stories are being told across a multitude of devices and screens, where they can reach learners more widely, and engage with them more deeply.”


 

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